About

My story

For over a decade, I've been building and directing multidisciplinary creative teams comprised of brand strategists, interaction and 3D designers, developers, and content creators to build brands and drive growth for ambitious companies.

The numbers

Years as a creative director

100+

Happy clients

75+

Awards for design & digital

100M+

In start-up value generated

Core Focus

Grounded in design and technology, my mission is to bring an artful approach to tech and help purpose-driven companies align their brand identity and digital presence with their values to create more meaningful experiences for their audiences.

Brand Strategy

Market Research
Brand Narrative
Brand Personality
Creative Strategy
UX Strategy
Visual Moodboards

Over the years, I have developed a set of proprietary strategy workshops, tailored to extract pivotal insights and key themes that drive creative transformation, foster alignment among stakeholders, ultimately leading to successful rebrands, launches and campaigns.

Design

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Brand Identity Design
Digital Experience Design
App Design
Mobile Design

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Beyond aesthetics, design is a vehicle to express emotion, imbue a distinctive personality, and enrich a message or experience with depth and resonance. Design choices are always guided by key insights and benchmarks uncovered in Discovery and Strategy.

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Branded Content

Design is only as good as the written and visual content to support it. From script writing to the final edit, I write, direct, and produce for a variety of different purposes.

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3D assets
3D animated shorts
Photoshoots
Branded shorts
Explainer videos

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I believe we all need a little bit more...

Transparency

Relationships anchored in shared information and mutual understanding lead to quicker and better decision making, and ultimately more fulfilling and enduring partnerships.

Flexibility

I get that plans change. And sometimes change is for the best. I believe in making room for trial and error and continuous improvement.

Mertit

I believe in creating equal opportunity, eliminating biases, and creating culture that encourages excellence, innovation, and a collective commitment to the shared mission.